Quincy Apparel had the makings to be a successful business. The MVP tested using trunk shows demonstrated that the business concept resonated with potential customers. Trunk shows are events, often by invitation only, where garment manufacturers exhibit their creations to an audience of potential buyers. The founders responded to the feedback from early customers to refine their products. A solid growth rate in sales and a high percentage of repeat customers showed that the business had a proven value proposition. Yet the business fell victim to the number one reason that start-ups fail, they ran out of money. But why did such a promising business run out of money?