A market is never saturated with a good product, but it is very quickly saturated with a bad one.”

Henry Ford

CB Insights survey of 110 Tech firms that failed found that 8% of founders blamed a poor product as a cause of their business downfall.

If industrial giants launch poor products, think New Coke, Google Glasses, and the Segway scooter, it is maybe a little surprising that this cause of failure ranks only number 8 on the list.

We can learn from these high-profile failures so we can avoid launching a poor product. Let’s start with New Coke. Even Coca-Cola’s own website asks the question “New Coke: The Most Memorable Marketing Blunder Ever?”

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