The Joy Killers - A business murder Mystery.
The Joy Killers - A business murder Mystery.
Jeremy Gray
S12 E2 Causes of Start-up failure. Pivot Gone Bad
12 minutes Posted Feb 4, 2023 at 12:00 am.
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A pivot is a change in strategy without a change in vision. Eric Ries

It is quite likely that during your early stages you will have to execute a pivot. A pivot is when you make a fundamental change in your business’s direction. Not many entrepreneurs get their business 100% right the first time.

CB Insights ranks a pivot gone bad as the 11th most common reason for a business failure. This is a contributing factor in 6% of start-up closures.

Pivoting, in itself, is not a bad thing. There have been many examples of successful pivots. 

In this podcast, I look at successful and unsuccessful pivots to see what lessons we can learn from their examples.