Find your perfect market penetration strategy? Speed of penetration Unless you are lucky enough to have a product or service that goes viral faster market growth costs more money Penetration pricing High customer acquisition costs Capacity build Loss of prestige Go with a big bang? Or fly under the radar? Use your minimum viable product to test concepts What if you must grow fast – Product offering value is based on the number of users. Or there are high switching costs. What if there are low barriers to entry? Regional or National? You may have to adapt your strategy based on the resources available to you, both financial and people

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