Episode 7 Confirm your findings by engaging with your potential customers.

If the results of the research covered in episode 6 has shown that there are potential customers for your product you need to learn more about them.

Zoom down from the 30,000-foot view to get real answers to questions such as:

Are people willing to pay for your product? How much? How do they solve their problem currently? What do they think of your idea?

The more specific the better. Facebook, LinkedIn are too broad. Focus in on your likely potential customers. Bloggers Influencers Podcasters who comment on your chosen field.

Identify your ideal customer, where will they be found? How do they make their buying decisions?

Identify at least 10 sources, the more the better.

Get specific – identify individuals you want to talk to. Ensure they represent the range of potential customers.

Reach out, personalize, do not sell.

Analyse the responses. Take a look at the response rate – this could be indicative of the level of interest.

Based on the three questions you asked yourself from Episode 5 – propose your solution to interested parties. Include a price point. The price point should be at a level that will sustain your business. High is better than low at this stage.

​Tags: how to launch a product, launching your product, product launch plan, product launch, product launch formula, marketing strategy, IBGR,network, Jeremy Gray, Practical Solutions to Difficult Problems