Some start ups spend more on acquiring a customer than the customer’s life time value. This leads to failure and closure. Tune into to learn why most entrepreneurs incorrectly calculate LTV and how you can avoid the mistake of paying too much to acquire customers. Also we look at three questions you can ask your team to improve their problem solving skills and your unique role in the solution. Finally research published in HBR has identified the most important skill when pitching to venture capitalists. It’s probably not what you think, join me to find out what is this vital skill.