There have been so many mergers in the accounting profession in the past few years, and it seems like we’re seeing a new one announced every day. But marketers know there’s so much more that goes on in a merger beyond the financial side – and they're a critical part of that process from start to well-beyond the finish. Lori Colvin and Cheryl Foster share their experience - and role - in Armanino and Brown Smith Wallace combining firms and joining forces. Armanino Partner and Chief Marketing Officer Lori Colvin and Cheryl Foster, director of demand generation - industry, share their insight with Sarak Dobek.