We love when we have a “recovering CPA” join our conversation because they can speak to both sides of the growth effort. As we know, the need to find your and your firm’s unique - your differentiator, your & - has always been important to a professional's success. With the evolution from compliance to advisory coupled with the challenges – or shall we say opportunities – presented during the COVID-19 pandemic, that need has really become front and center. Why is it so crucial and what can professionals and their firms do to stand out? John Garrett of "The Green Apple Podcast" shares his insight with Sarah Dobek.