<p>In this episode, we dive into how to craft personas which are tools to help you view your marketing through the eyes of the audiences you are trying to reach. They&#x27;re a powerful way to step outside of our normal perspective and see the world from a different point of view.</p>

Episode #4 - Remember Who's the Hero of the Story

Marketing can be some of the most fun and creative aspects of business. And while having a strategy and long-term plan is really important, it does no good to just sitting on the shelf. So here, in Practical, Actionable Marketing, we focus on real things you can do to drive your business forward.