Five years ago, Kit Carson Electric Cooperative launched a multifaceted member engagement initiative to determine what types of energy offerings and other services its communities were seeking. That engagement led the co-op to transform its business model to meet emerging member preferences including more renewable energy sources, broadband and electric vehicle charging. In this episode of Power Plays, CoBank’s Tamra Reynolds speaks with Luis Reyes, CEO of Kit Carson Electric, for insights on how the co-op has thrived during its transformative journey.