What if the biggest story in vision care right now isn't a new product, but a shift in patient behavior that could reshape 2026? 

Today's episode is a little different (in the best way) because we're recording live from The Vision Council's Executive Summit. This is a conference filled with CEOs, founders, and eye care industry leaders who are here to network, but more importantly, to answer one big question: 

What is actually happening in our industry right now, and what do we do next? 

Joining Eugene on the show are Ashley Mills (CEO) and Alysse Henkel (VP of Research & Insights) from The Vision Council, and they're bringing something every practice owner should pay attention to: the data behind 2025.  

Together, they break down what the data is revealing about patient spending, category performance, and the trade-offs consumers are making, and connect it to what practice owners should be thinking about for 2026. You'll also get a preview as to what's changing at Vision Expo Orlando 2026, and why the show is being designed to deliver more than excitement, it's being designed to deliver results.