Startups consider countless opportunities before getting a strong foothold in their market. They look for what products their audience wants, and why they don’t have it already. A lot of time can be spent researching, building and figuring the best course for product development. In the end the people making all these new ideas possible deserve a little recognition as well. This is where company culture comes into play.On this episode of Powderkeg: Igniting Startups we have Jason Price, Co-Founder and President of Covideo right here in Indianapolis. Price started his ventures during college at Purdue University with one question: “How can I start making product for the people”? His first company was a food delivery service that catered to Purdue students. After that he started a number of companies, and learned when it was a good time to pause one project and begin another.In this episode Jason Price shares how to build a community at work. Along with getting the inside scoop on how a friendly work environment can cure a good case of the Mondays, you’ll learn how this can help a company flourish. Price has found that because his co-workers bond together outside of work, they care more about what they accomplish during business hours. Want to connect with Covideo? Check out their profile here: https://powderkeg.com/covideoIn this episode with Jason Price, you’ll learn: --- How to read the market.--- Scaling the company through good and bad times.--- How to find your core values.--- What to look for when deciding if someone fits into the culture.--- The importance of a strong company culture looks like.--- Why it is important to fit into a community versus showing up just to work.--- How to keep company culture engaged as it expands.If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.