What happens when you reach your biggest goal… and still don’t feel free? Mark Rampolla — founder of ZICO Coconut Water, investor, and author of An Entrepreneur’s Guide to Freedom — opens up about the myths of success, the emotional toll of entrepreneurship, and the lessons that matter most after the exit. In this episode of Pour Decisions, hosted by Dino Sarti and Danny Stepper of LA Libations, Mark shares raw stories from building ZICO into a category leader, selling to Coca-Cola, buying the brand back, and redefining what winning looks like. Whether you’re a founder, investor, or just chasing a big goal, this conversation will challenge how you think about freedom, money, and purpose.