The beverage aisle has never been more complicated — or more full of opportunity. A top leader from Albertsons break down how they’re navigating the chaos, curating new categories, and betting big on innovation. This episode of Pour Decisions Podcast features a powerful conversation between Dino Sarti of LA Libations and Buster Houston, Albertsons VP of National Merchandising, and CPG Strategist, Joshua Schall. Together, they unpack how one of America’s largest grocery chains thinks about product placement, emerging categories, influencer marketing, and the future of center store. You’ll hear how Albertsons evaluates new brands, how the “blurring of the lines” is affecting shelf strategy, and why even placement decisions between the beverage aisle and produce can make or break a brand.