At the intersection of material culture and critical theory is an ever-changing music industry. Just as popular media formats have evolved over the last century, so have marketing strategies and power dynamics to get those media into the hands of audiences around the world. Host Dr. Melinda Lewis spins tales and unpacks theory with Dr. Joe Steinhardt, Drexel University Music Industry Program Assistant Teaching Professor, avid collector of both obscure and popular music and movies, and co-founder/owner of Don Giovanni Records. "Pop, the Question" is a production of Marketing & Media in Pennoni Honors College at Drexel University. Recorded July 29, 2020 through virtual conferencing (Philadelphia, PA, USA).Featured Guest: Joe Steinhardt, PhD (Assistant Teaching Professor, Music Industry Program, Westphal College of Media Arts & Design, Drexel University)Host and Producer: Melinda Lewis, PhD (Associate Director, Marketing & Media)Dean: Paula Marantz Cohen, PhD (Dean, Pennoni Honors College)Executive Producer: Erica Levi Zelinger (Director, Marketing & Media)Producer: Brian Kantorek (Assistant Director, Marketing & Media)Research and Script: Melinda Lewis, PhDAudio Engineering and Editing: Brian KantorekOriginal Theme Music: Brian KantorekProduction Assistance: Noah LevineGraphic Design: Nina PaganoLogo Design: Michal AndersonAdditional Voiceover: Malia Lewis Copyright © 2020 Drexel UniversityTo learn more about Joe Steinhardt’s material collections, visit www.instagram.com/joesteinhardt.