Fashion always remains ahead of the curve and the vintage economy is no exception. Thrift stores and vintage specialty retailers offer an opportunity for consumers to find affordable glamour, to buy back their memories, and to even contribute to a global economy of product upcycling. Host Dr. Melinda Lewis sifts through the racks with fashion and thrifting scholar Jen Ayres to unearth the allure of a subculture. A former vintage retailer and longtime thrift store ethnographer, Ayres digs deep to uncover the power of memory and narrative hanging around at the local thrift store. "Pop, the Question" is a production of Marketing & Media in Pennoni Honors College at Drexel University. Recorded January 14, 2020 in 3034 MacAlister Hall, Marketing & Media, Pennoni Honors College, Drexel University, Philadelphia, PA, USA.Featured Guest: Jen Ayres (Visiting Fellow, The Symposium, Custom Designed Major, Academic Programs, Pennoni Honors College, Drexel University)Host and Producer: Melinda Lewis, PhD (Associate Director, Marketing & Media)Dean: Paula Marantz Cohen, PhD (Dean, Pennoni Honors College)Executive Producer: Erica Levi Zelinger (Director, Marketing & Media)Producer: Brian Kantorek (Assistant Director, Marketing & Media)Research and Script: Melinda Lewis, PhDAudio Engineering and Editing: Brian KantorekOriginal Theme Music: Brian KantorekProduction Assistance: Noah LevineGraphic Design: Eric LauterbachLogo Design: Michal AndersonAdditional Voiceover: Malia Lewis Copyright © 2020 Drexel University