If you’re a Swiftie, this episode is for you.Today, Christiana sits down with professor and author Misty Heggeness to break down her book Swiftnomics and how Taylor Swift turned fandom into a $4 billion touring empire, and what it reveals about consumption, influence, and the rise of a new economic model led by women.Misty’s website: https://www.mistyheggeness.com/ Follow Pop Syllabus: YouTube | Instagram | TikTok | Substack | Merch available now!Sponsor Pop Syllabus: [email protected]If there’s a topic you’d like us to deconstruct, tell us in the comments.Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices