In Episode 297 of the Pool Nation Podcast, Edgar De Jesus, John “JJFlawless,” and Zac “The Pool Boy” sit down with Jose Perez, founder of Encore Filtration also now officially known as The Duke of Dirty Filters.This episode goes deep into one of the most overlooked yet critical components of pool service: filtration  and why it directly impacts water quality, efficiency, customer trust, and profitability.Jose shares his journey from air filtration into the pool industry, why most pool pros are losing money on filters without realizing it, and how innovation, pricing strategy, and protecting the service professional are reshaping the industry.This isn’t just a product conversation it’s a business conversation about margins, competition from online retailers, and what it really takes to build a sustainable pool service company.If you’re a pool pro, service company owner, or industry professional this episode will change how you think about filtration, pricing, and long-term growth.⏱️ Timestamps💥 Key TakeawaysFiltration isn’t just maintenance it’s a profit centerCompeting with online pricing is one of the biggest threats to pool prosInnovation isn’t just products it’s customer experience + business strategyThe companies that win will be the ones that protect the tradeIf you’re not improving, you’re falling behind good is not good enough🎙️ Thank You to Our SponsorsWe want to thank our amazing Pool Nation Visionary Partners for making this podcast possible:The SPPABlu-Ray XLAquaStar Pool ProductsNatural ChemistryRaypakEnCore BrandsHeritage Pool SupplyHayward Pool ProductsPoolside TechPool BrainNidecEncore Filtration📲 Connect with Pool NationFollow us for more content, training, and industry insights:Website: PoolNation.comInstagram: @PoolNationPodcastPodcast: Pool Nation Podcast