Pool Nation Podcast
Pool Nation Podcast
Pool Nation
E-291 Pool Nation Podcast Michelle Cooke & Heritage Pro Service: The Program Changing the Pool Industry
2 hour 8 minutes Posted Mar 9, 2026 at 6:00 am.
– Welcome to the Pool Nation Podcast1:30 – Introducing Michelle Cook and the Heritage Pro Service Program3:30 – Industry travel, events, and building the pool pro community9:00 – Michelle’s background in the pool industry16:00 – Heritage’s culture and commitment to pool pros20:00 – What makes Heritage different from traditional distributors26:00 – The origin of the Pool Tech program32:00 – Why Heritage launched the new Pro Service Program36:00 – Rewards, rebates, and supporting small service companies42:00 – How the rebate and loyalty program works47:00 – Tracking purchases and rewards through Heritage Pool Plus52:00 – Monthly payouts and financial benefits for pool pros56:00 – Education and training opportunities for service professionals1:03:00 – Certification credits and professional development1:08:00 – The Heritage Pro Service Academy with Pool Nation1:18:00 – Why education is critical for the future of the industry1:24:00 – Business growth, leadership, and scaling a pool company1:35:00 – The vision for raising the professional standard in the pool industry1:45:00 – Final thoughts and closing remarks
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Show notes
In episode #291 of the Pool Nation Podcast, Edgar De Jesus, John “JJ Flawless,” and Zac “The Pool Boy” Nicholas sit down with Michelle Cook from Heritage Pool Supply to discuss the launch of the Heritage Pro Service Program and what it means for pool service professionals across the industry.
Michelle Cooke Transcript
The conversation dives deep into how Heritage is moving beyond the traditional distributor model to become a true partner in helping pool pros build stronger businesses.
Michelle shares the vision behind the new Heritage Pro Service Program, including:
• Loyalty rewards designed specifically for service professionals• Monthly rebate payouts through a debit card system• Transparent tracking of purchases and rewards• A brand-new education platform and certification opportunities• Vendor training sessions and Pro Talks every week• The launch of the Heritage Pro Service Academy in partnership with Pool Nation
This episode also explores the larger mission of raising the standard in the pool industry by providing pool pros with better tools, better education, and stronger business support.
If you're a pool service professional looking to grow your business, improve your technical knowledge, or connect with a stronger industry network, this episode is packed with valuable insights.
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🤝 Special Thanks to Our Podcast Partners
A huge thank you to our Pool Nation Visionary Partners for supporting the podcast and helping elevate the pool industry:
SPPA
Blu-Ray XL
AquaStar Pool Products
Natural Chemistry
Raypak
Heritage Pool Supply
Hayward Pool Products
Poolside Tech
Pool Brain
Nidec
Oncore Filtration
Your support helps us continue educating and empowering pool professionals everywhere.