In Episode 104, we are joined by Gerry Oigiangbe for a deep dive into the complex world of Post-Modern Consumer Behaviour.Why do modern customers buy? How have their decision-making processes and habits evolved from the patterns of the 1980s? In this conversation, Gerry breaks down the core narratives shaping today's fragmented consumer landscape and what it means for marketers and business owners.We explore essential considerations for building effective marketing funnels for a post-modern audience, the fascinating reversal of production and consumption roles, and what truly determines consumer choices in this new era. This is a must-listen for anyone trying to understand the "why" behind their customer's actions.Find Gerry Oigiangbe here: https://www.linkedin.com/in/gerry-oigiangbe-4023b0287/TIMESTAMPS: