Poised for Exit
Poised for Exit
Julie Keyes
Stop Winging the Future: Why Business Owners Need Intentional Planning
26 minutes Posted Feb 26, 2026 at 9:00 am.
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Show notes
In this episode of Poised for Exit, we are joined by John Schwalbach of Freedom Financial Partners, who leads a conversation with his client, Jennifer Zick, Founder and CEO of Authentic®. Together, they explore what shifts for a business owner when planning becomes intentional rather than reactive. As Jennifer’s company matured and began generating meaningful value, new questions surfaced about wealth, risk exposure, long-term flexibility, and what success truly looks like. Through her work w...