For this #PoisedforExit episode we are taking it back to over a year ago and re-featuring episode 6 - Marketing: Metrics that Drive Revenue If you&apos;re like most business owners, you&apos;re wondering how to gain a better return on your Marketing spend. For owners who are preparing their company for a future sale, it&apos;s even more vital to have a clean, consistent brand message and marketing strategy. The content of today&apos;s show with Marnie Ochs Raleigh, CEO of <a href='https://evolve-systems.com'>Evolve Systems</a> discusses these issues and more; you&apos;ll want to take notes! Find Marnie here: <a href='https://evolve-systems.com/about/'>https://evolve-systems.com</a> Find Julie here:<a href='https://www.poisedforexit.com/'> https://www.poisedforexit.com/</a> Names of Leaders from Marnie: WPO -  <a href='http://www.womenpresidentsorg.com/'>www.womenpresidentsorg.com</a> / <a href='http://www.wpeo.us/'>www.wpeo.us</a> The new CEO Camille: <a href='mailto:camille@womenpresidentsorg.com'>camille@womenpresidentsorg.com</a> Her right hand Sara: <a href='mailto:sara@womenpresidentsorg.com'>sara@womenpresidentsorg.com</a> NAWBO National CEO: Jenanne <a href='mailto:jearle@nawbo.org'>jearle@nawbo.org</a> Thank you to this month&apos;s sponsors! <a href='https://www.sunbeltmidwest.com/'>Sunbelt Business Owners</a> and <a href='https://www.bakertilly.com/'>Baker Tilly </a>

58 - (Reprise of Ep. 13) All in the Family (Business)

Welcome to the Poised for Exit podcast! Poised for Exit is an under 30-minute strategic planning guidance podcast for busy small business owners. Each week you’ll hear certified exit planning advisor, Julie Keyes, talk with a range of entrepreneurs and professionals about preparing your business for a future transition. Guests at every stage of company ownership will share their personal stories and lessons learned about topics such as the anatomy of the exit planning process, developing a growth strategy, how to sell on your terms, exit planning for women small business owners, handling business diversity, and how to sell a family business. Whether you’re planning an exit in the near future or not, this show will provide you with the same action-oriented content that Julie utilizes while consulting with Keyestrategies clients. Building an exit strategy can be overwhelming, especially with all the decisions and details you have to consider. “Poised for Exit” will simplify the process and help you unwrap the unknowns, giving you more confidence in your planning process. Previous episodes are available for download, so if you are new to our show, you can listen to them in any order that suits you. Join us each week for timely, relevant content that will surely impact your business exit outcome! Subscribe to our newsletter below to receive your weekly episode link and stay updated on new strategic planning content. Find “Poised for Exit” on Spotify, Apple Podcasts, Google Play, iHeart Radio, Amazon Music, and others. Thank you to our Sponsors: Sunbelt Business Advisers and JAK CPA's. A special note of thanks to Tyler Keyes who produced the music for the “Poised for Exit” show.