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In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatrists can use LinkedIn as a collaboration tool rather than a promotional megaphone, drawing on Tyson’s list of 26 podiatrists to follow on LinkedIn in 2026 and a companion PDF featuring responses from 20 of them.

They outline five practical ways LinkedIn can grow a practice: co-creating content instead of pitching (webinars, panels, podcast swaps, thoughtful commenting), building two-way referral networks across cities, countries, and specialties, recruiting or getting recruited through consistent posts and networking, turning vendor relationships into marketing leverage via outcomes and case studies, and forming a peer “brain trust” for major business decisions. They encourage listeners to make one concrete LinkedIn move this week and download the 2026 list via LinkedIn or podiatrygrowth.com.

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