Podiatry Marketing
Podiatry Marketing
Tyson E. Franklin and Jim McDannald, DPM
Resolution Season: Capturing the New Year Fitness Boom
26 minutes Posted Jan 12, 2026 at 10:00 am.
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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into this week's episode of Podiatry Marketing. With the New Year upon us, it's prime time for fitness resolutions and the medical issues that come with them. Tyson and Jim discuss how to attract and cater to new patients—particularly those lacing up their running shoes or joining gyms for the first time.

Learn about effective strategies to target new athletes, the importance of understanding patient needs, leveraging your Google Business profile, and creating engaging content to answer common questions. Ensure your clinic stands out and is prepared for the influx of new patients this season. Perfect for podiatrists looking to optimize their marketing strategies in the new year.

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