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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies for private podiatry practices to compete against larger hospital systems and multi-specialty groups. They explore the growing trend of hospitals incorporating podiatry departments and private equity forming mega groups, and address the fears that many private practitioners have about competing with these larger entities.

The episode outlines five key advantages that private practices have over hospital systems, including personal branding, speed, better patient experience, focused reviews, and specialization. Listeners are encouraged to leverage these advantages in their marketing strategies to outperform larger competitors.

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