Podiatry Marketing
Podiatry Marketing
Tyson E. Franklin and Jim McDannald, DPM
Helicopter Marketing & Why It's An Inconsistent Marketing Strategy
23 minutes Posted Oct 27, 2025 at 9:00 am.
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23:33
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Show notes

πŸ“Š Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) β†’ https://podiatry.marketing/report


In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the concept of 'helicopter marketing'–an inconsistent approach to marketing that many podiatrists fall victim to. They discuss the importance of maintaining a consistent marketing strategy, budgeting wisely, and building a 12-month marketing calendar.

The hosts emphasize that regular, steady marketing efforts yield better results than sporadic, intense bursts. They also share practical tips on proactive planning, understanding your ideal patient, and engaging effectively with sales representatives. Tune in for valuable insights and strategies to ensure your marketing efforts build momentum and deliver sustainable results.

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