Podiatry Marketing
Podiatry Marketing
Tyson E. Franklin and Jim McDannald, DPM
Referral Marketing - More Than Just Asking for Patients
24 minutes Posted Sep 22, 2025 at 9:00 am.
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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the nuances of referral marketing, especially tailored for podiatry clinics. They discuss the importance of trust and referral networks, emphasizing how word-of-mouth from other healthcare professionals and even non-professional contacts can significantly benefit a clinic.

They provide actionable tips for maintaining strong relationships with referral partners, turning patients into advocates, fostering a referral-friendly clinic culture, and tracking referrals effectively. Key insights into building these networks, offering exceptional service, and valuing your referral sources are also covered. This episode is packed with strategies to help you build a robust, effective referral system that can drive the growth of your practice.

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