Podiatry Marketing
Podiatry Marketing
Tyson E. Franklin and Jim McDannald, DPM
Strategy Before Tactics When Marketing Your Podiatry Clinic
26 minutes Posted Aug 18, 2025 at 9:00 am.
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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of developing a solid marketing strategy before jumping into various marketing tactics. They highlight the common pitfalls podiatrists face when they rush into tactics without a clear strategy, such as inconsistency, wasted money, and burnout. 

The hosts emphasize the significance of knowing your ideal patient and problem-solving to tailor your marketing efforts effectively. They also offer practical tips for aligning your practice's goals with your marketing activities to achieve long-term success. Tune in for actionable steps and insights that will help you master your podiatry clinic's marketing strategy.

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