Podiatry Marketing
Podiatry Marketing
Tyson E. Franklin and Jim McDannald, DPM
How to Determine a Marketing Budget
27 minutes Posted Jun 6, 2022 at 9:00 am.
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Show notes

A lot of podiatry clinic owners look at their marketing budget as cost. With little understanding of the awareness generated or the return on investment it creates, it fees like a number that should be lower. But by understanding your current stage of practice and the value delivered by a solid marketing plan, you'll be in a better position to determine the right budget for you and your practice.

In this episode, we'll discuss the concepts of:

  • DIY vs. Delegate
  • Time vs. Money
  • Put some real numbers for monthly marketing budgets that make sense and drive awareness of the foot and ankle care you provide.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing