Podiatry Marketing
Podiatry Marketing
Tyson E. Franklin and Jim McDannald, DPM
Patient Email Newsletters - Do's and Don'ts
21 minutes Posted May 23, 2022 at 9:00 am.
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21:32
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Show notes

Why Email Marketing the best ROI of any marketing channel

  • Internal vs External
  • You own this list, not Google or Facebook who will hold you hostage
  • Less than $200 per month for the software


Learn all the Do's/Don'ts

  • Do ask for permission
  • Don't spam
  • Do create something helpful and valuable content
  • Don't shill too much or hammer "Make Appointment Now" call to actions
  • Do use patient testimonials & social proof
  • Don't assume patients know the all care you provide

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing