<ul>
<li>This is where all marketing begins</li>
<li>Money is wasted when you don't know your ideal patient.</li>
<li>What are the benefits of getting this right?</li>
<li>Be targeted instead of spreading yourself too thin.</li>
<li>Ideal patient and niching are different.</li>
<li>Questions to ask to work out your ideal patient </li>
<li>A &amp; B patients are the future of your practice, whereas your C &amp; D patients represent your past. You need to let go of the past.</li>
<li>When you market to your ideal patient they've got to see themselves, especially on your website.</li>
</ul><p><br></p>

Developing Niche Expertise in Podiatry

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM.

Look for new episodes every Monday morning.