Show notes
#116: Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients:Effort-based marketingPaid advertisingOrganic discoverabilityWe discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results.Key takeaways:The three buckets of podcast GROWTHEffort-based marketing is often the LEAST effective for growthOur clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorshipsOrganic discoverability is CRUCIAL for attracting the right audienceShow names should be strategic and include relevant KEYWORDS for better searchabilityUsing a 72-hour promotion window can MAXIMIZE VISIBILITYPaid advertising on platforms like Overcast can yield BETTER RESULTS than social media adsPodcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platformsRebranding can significantly impact download numbers and audience engagementKey moments:(03:04) The Three Buckets of Podcast Growth(05:50) Effort-Based Marketing Strategies(12:03) Paid Advertising Insights(21:50) Organic Discoverability and SEO StrategiesAbout Adam Schaeuble:Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business.Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School.Find him at https://www.podcastingbusiness.schoolOur EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.______________________________Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode, create video shorts, and help with coming up with ideas for the show notes.*Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:New, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS...
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