Show notes
#114: Want to help your clients grow revenue? We ask Heather Osgood, CEO of True Native Media, to share how Podcast Editors and Podcast Managers can work with sponsorships and advertising.Heather shares her expertise on what podcasters want from sponsorships, what works best to get a better ROI, and how podcast editors can work with agencies like True Native Media.Key learnings:The different types of podcast ads and which ones generate the most incomeHow to determine if a podcast is ready for sponsorships, and what to do if it’s notTactical things to consider for managing sponsorships, such as tracking downloads and communicating with brandsHeather also touches on the importance of dynamic ad insertion, pixel tracking, and how to avoid ad overload. For more information, check out TrueNativeMedia.com or connect with Heather Osgood on LinkedIn.Key moments:(00:00) Heather Osgood from True Native Media(03:45) Expectations of Podcasters Regarding Sponsorships(06:07) The Role of Podcast Editors in Monetization(10:08) Download Numbers and Sponsorship Viability(12:49) Affiliate Ads as a Starting Point(16:29) Tracking Affiliate Performance(19:51) Qualitative vs. Quantitative Metrics in Sponsorships(24:01) Managing Sponsorships and Tracking SuccessResources mentioned in the show: Heather's Representative Agency: TrueNativeMedia.comHeather on LinkedIn (check out her URL): LinkedIn.com/in/podcastadvertising/ About Heather Osgood:Heather is the Founder and CEO of True Native Media, a leading podcast representation agency that connects high-quality podcasts with major brands. With a background in radio and a focus on authentic brand partnerships, she’s helped shape the future of podcast advertising. Heather is also the host of The Podcast Advertising Playbook and a frequent speaker at industry events like Podcast Movement and SXSW.Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.______________________________Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode and create marketing assets for the show. Their Ai editing tools saved about 3 hours of work and created the video version you'll find on YouTube.*WhisperTranscribe for SHOW NOTESWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.*Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamic!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:The Podcast Editor AcademyGet access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS:
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