Show notes
In Greek mythology, the God Janice is often depicted with two faces looking at opposite directions, one towards the past and one towards the future. And in content marketing, you need to be able to look both ways. It's important to look at the past and what's worked before, but also attempt to look at the future and adapt accordingly.Listen and learn on to find out how to 10x your content reach, volume, value and consistencyWhat You'll Learn The importance of looking to the past and future in content marketingBridging the gap between brand, content, and customers10-24xx content reachUsing social media for education and trust-buildingThe five stages of customer awarenessBenefits of content marketing for educationContent stackingPresenting interesting ideas in a casual wayPersonal growth and vulnerabilityTime Stamps01:30 Anticipating the future04:30 Content stacking06:34 DLake Runs NewsletterNotable Quotables00:01:30 - "As the famous Wayne Gretzky quote goes, I skate to where the puck is going, not to where it has already been."00:02:30 - "I realized that this framework is applicable to any brand, company, and any industry."00:05:37 - "Let's say content marketing is way more artistic and creative than it is analytics, science and business."Want to create amazing video podcasts without lifting a finger? We've got the packages to make it happen. Email us at [email protected] to find out more. Hosted on Acast. See acast.com/privacy for more information.
