You may think you know the competitive landscape of your market, but there is higher probability that you know more about your own customers rather than your actual addressable market. Market data and research can go a very long way in helping companies of all sizes expand from their current position by identifying the competition in detail and uncovering new areas. Every company wants to grow. Here is some concrete methods for helping to identify untapped or under-the-radar opportunities. This podcast gives guidance on how to use market research—either by using free resources on your own or by hiring a professional firm.