In this episode of Plugged In, Switched On, our host, Barrie Seppings asks why Account Based Marketing is the tactic du jour amongst B2B Tech Marketers right now. Joining Barrie in the ‘conversation that matters’ are Jess Littlewood, Strategy Director at Splendid and Felicity Theobald, Client Services Director at Splendid, two agency leaders who spend most of their time deep in the very fashionable trenches of ABM with some of the world’s biggest B2B Tech brands.  In this discussion, the...

The skills and attitudes a marketer needs to develop in order to succeed 

Why brands are committing significant funds to this approach 

What role creativity can (or should) play 

How technology is changing and accelerating the field 

How is it likely to evolve in the coming year 

Do more of what you fear: 20 Great Answers with Mark Fenson, HP + Intel Evangelist

The conversations that matter in B2B Tech marketing&nbsp;Generated by Splendid Group&nbsp;&nbsp;If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself.&nbsp;