PlantStance is an exciting podcast collaboration between BrandFirst and Sprouted Ventures, as we team up to share our branding and go-to-market strategy insights into the plant-based and food-tech industry. In this inaugural episode, we will be sharing our takeaways from Natural Products Expo West 2019, which was dominated by plant-based products. We will be drilling down and digging in to give a snapshot of what we saw. In this densely crowded marketplace, we hope to bring a progress report that you can look to when you want to understand how a creative firm and a go-to-market strategy company get together and do a mindmeld.