Search Engine Optimization or SEO, it's as confusing to the uninitiated as its complex to established businesses to stay top of mind with prospects out there. John Vuong began his career in sales at Yellow Pages and took the learnings to digital marketing & sales when he founded Local SEO Search.  A strong believer in continuous learning, John reveals what works and doesn't in SEO to remain consistent. He also discusses what it takes to build and maintain a flourishing business in this episode. Listen now!