ou’ve probably seen Ministry of Spud’s loaded potatoes all over your feed, and the long queues that come with them. For founders Khalil and Nana, going viral has fuelled the brand’s rapid rise. But for Khalil, the online fame has also come with criticism, with some branding him a “bully” over his blunt replies to commenters. His response? The criticism doesn’t bother him, in fact, he says he may even enjoy it because “at least they’re talking about me.” In this episode, we explore how social media has become the secret ingredient behind MOS’ success, and uncover the real story behind the closure of Tomaz.