What better way to wrap up the year than with something sweet? In this episode, we sit down with Darren, co-founder of Sugar Mama Lah, the halal tiramisu brand that went from a home-based hustle to a full-fledged storefront. Darren opens up about the “thick skin” mindset behind his success, from live streaming to unconventional marketing, and drops a surprising truth: many kunafa desserts in Singapore use colouring that isn’t halal-certified.

What is assorted tiramisu?

Home-based to storefront

Challenges of being halal-certified

Importance of live streaming