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From Structured to Unstructured: The Unstoppable AI Wave - Tooba Faroki
43 minutes Posted Sep 12, 2023 at 3:20 pm.
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Introduction: Tooba Faroki, an expert in Robotic Process Automation (RPA) and Artificial Intelligence (AI), shares her journey from graduating in Pakistan to her role at Invisible, a leading company in the automation space.

Understanding Automation and AI:

  • Automation vs. AI: Automation focuses on making repetitive tasks self-executing through predefined scripts or bots. In contrast, AI mimics human cognitive functions like learning and problem-solving.
  • A couple of years ago, RPA was limited. It primarily required structured inputs and outputs. With advancements like Machine Learning (ML) and NLP models, there's a shift from structured to unstructured processing.
  • Integrated Robotic Process Automation (IRPA) has been gaining traction. It marries the traditional automation with AI capabilities.

Tooba’s Personal Journey:

  • Tooba kickstarted her career post-graduation by working at a local company in Pakistan. This foundational experience positioned her as an RPA expert by 2018.
  • Her skills and expertise led her to IBM, where she implemented numerous RPA solutions.
  • While ChatGPT was not present during her early career days, RPA's philosophy was clear: "set it and forget it."

About Invisible:

  • Unlike traditional BPOs, Invisible is an outsourcing company that understands client processes and refines them for better Return on Investment (ROI). They aim to deliver solutions faster, cheaper, and more efficiently by removing bottlenecks.
  • They rely on both AI and humans for certain tasks. For example, while AI can generate content, humans are essential for quality assurance.
  • At Invisible, there's a synergy between tech and operations. Communication is pivotal. Tooba, as a solution architect, ensures this smooth flow.

Real-world AI Implementation:

  • A Fortune 500 company, referred to as SQU, approached Invisible. Their sales weren't meeting expectations. Invisible stepped in to enhance the product's quality. Initially, the process was manual. Over time, they introduced automation and AI for better efficiency and results.
  • The overarching message Tooba conveys is that while AI can be a game-changer, it's essentially about making statistical predictions. Therefore, understanding its potential and limitations is crucial for businesses.

Incorporating AI in Business:

  • Companies looking to integrate AI should shift their mindset. While AI can enhance operations, it's essentially about predictions. There's always room for error. However, the aim should be to leverage AI for betterment.

Tooba’s Insights and Learnings:

  • One of the most intriguing lessons Tooba learned at Invisible is the importance of diversity. Interacting with a diverse range of people has enriched her understanding of human knowledge.
  • There's a stark difference between professional expectations in Pakistan and at Invisible. In Pakistan, a job usually aligns with a fixed role and function. At Invisible, there's room for creativity and leadership. Every individual is encouraged to be the CEO of their department, driving innovation.

Closing Remarks: Tooba's journey from Pakistan to Invisible is testament to her determination and expertise. As AI and automation continue to evolve, her insights provide a lens to understand their real-world applications better.