How do you put a value on social impact — and who gets to decide? Eilish McNab and Brett Pollard bring deep experience from practice, research, and industry to tackle the commercial realities of pursuing social value. They unpack definitions, debate forecasting and attribution, and challenge architecture's material logic of value with a provocation: what if we framed what architects do as delivering user experience?

Commercial with Eilish McNab + Brett Pollard — Part 2

Place Agency explores the ways in which design can elevate social impact. In each episode, host Angelique Edmonds is joined by a pair of conversation partners exploring how we can enhance social value through the design process. Season two focuses on why relationships matter in social value creation for the built environment, with conversations spanning four themes: Country, Care, Collective Action, and Commercial. Each theme is presented in two parts.