Pixie Dust & Profits
Pixie Dust & Profits
Nicole Boucher & Yasmine Kashefi Spencer | Business Strategists
The Magic of the Gram
11 minutes Posted Jul 9, 2019 at 9:00 am.
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11:14
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Show notes
Learn how Disney listened to (and watched!) how Disney fans engaged in the parks on Social Media, and used that information to cater to them to provide a more magical experience.  Listen now and discover:
  • How one Instagrammer turned the Purple Wall into a phenomenon and how Disney created an entire product line around it
  • Disney’s struggle to remain relevant with millenials and how they changed their marketing for a tech-oriented generation
  • How Disney capitalized and monetized the Purple Wall phenomenon
  • The ways Disney made the entire park experience entirely Instagrammable and social currency for their peers
  • The way Disney makes the entire experience immersible (like with the Play Disney Parks App)
Your small business takeaways:
  • How you can capitalize on what your customers are asking for
  • Look at the micro-trends and habits of your audience - how are they consuming content and tailor your content to that
  • Strategies to get better understand your audience, their interests, and how to connect with them

Resources Mentioned: