Co-founder and Brand Director of Balter Brewers, Stirling Howland jumps on the podcast to chat about how he and the company had to pivot during COVID-19.Strong company values, and some quick thinking from the leadership team enabled Balter to retain staff, develop new products and keep their community engaged.Some things we chatted about were- How a strong culture informs a strong brand-Price Sensitivity in a post COVID-19 culture-A sense of humour during Crisis-Corporate Social responsibility-What makes a great brand