In this episode I chat with Jamie Izaks, founder and president of All Points Public Relations, and we discuss  the rise of “micro-influencers” and how they help to increase a business’s credibility on social media— even more so than influencers with 100K+ followers. Relevant Links: <a href="http://allpointspr.com/">All Points Public Relations</a>

040: Is the Media Pitch Dead

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.com