In this episode of The Pitch Deck, Muyiwa Babarinde, Head of Marketing and Growth at Rex Africa, will be breaking down various marketing processes from inception to execution for Fintech companies. He shares in-depth knowledge about marketing and advertising tactics spanning a diverse array of platforms, including the fintech industry. He also highlights that strategic marketing includes smaller details, like the ways in which changes are communicated and major milestones are been announced. In addition, he stresses the crucial role of trust in both the establishment and promotion of a brand.