Classifying & Pairing Typefaces with Indra Kupferschmid from Pimp my Type

Classifying & Pairing Typefaces with Indra Kupferschmid

59 minutes Posted May 10, 2022 at 10:00 am.

– Introduction

– Greeting to Indra Kupferschmid

– Avoid flipped apostrophes (should look like a 9)

– Consistent typography makes text easier to understand

– Categorizing typefaces

– About historic type classifications

– Why the old type classification models don’t work

– Filtering Fonts to make it easier to pick one

– Filtering based on features

– Terminology is the biggest problem, better describe what you see

– The Font Matrix

– Creating contrast

– Don’t use too light typefaces for body text

– Why are Roboto and Inter so popular for UI design?

– Why there are so little serif typefaces on screen?

– Are more typefaces now shown than images?

– Rapid Round of questions

– Goodbye

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Show notes

I am joined by the lovely author and typography professor Indra Kupferschmid to chat about type classification and combining typefaces. We cover why the old systems don’t work, and touch on a font matrix. It’s a brilliant way by Indra, that tells you how to describe typefaces differently, and helps in making better decision in pairing them.

Besides that, Indra also shares:

➡️ how calligraphy taught her why letter forms change when using different writing tools.

➡️ that her student’s don’t feel that intimidated by combining fonts.

➡️ why popular typefaces like Roboto and Inter work so well and still might stick around for some years.

Talking points:

🤩 Pairing Typefaces Like a Pro, Online Course:

https://pimpmytype.com/course

🔗 Visuals, Links, and quotables to this episode:

https://pimpmytype.com/talk02

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