Mark Winer, Photographer’s Agent at The Gren Group, who work with premier brands and ad agencies.

Here’s a sampling of their clients:

• Apple
• Budweiser
• Pepsi
• State Farm
• Volkswagen
• BBDO
• Crispin Porter Bogusky
• Wieden + Kennedy

In our discussion today, Mark and I (your host, Neil Binkley) talk about:

• What do photography agents do for their photographers, and vice versa?
• How does the Gren Group stay in touch with ad agencies?
• How art producers reacted to the Gren Group’s change in focus
• What happens when things don’t work out between a rep and a photographer on their roster
• How can you build relationships with clients, instead of blindly marketing to them?
• How should you negotiate licensing and budgets?
• How important is motion work to ad agencies and reps these days?
• Is “authenticity” a fleeting trend in Lifestyle photography?
• How should you approach an agent? (Mark also wrote a blog post about it)
• Where he invests his efforts in social media
• This and much, much more.

Links to What We Discuss:

• The Gren Group’s website
• Do’s And Don’ts For Finding A Commercial Photography Agent
• Previous Photopod interview with Senior Art Producer, Wylie Moran
• Jonathan Chapman’s obituary in PDN
• National Alliance on Mental lllness

See all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, my favorite: Overcast, Spotify, etc.), or at www.photopodpod.com. Also feel free to drop me a line with questions and ideas for future interviews!