$339,000 in cumulative revenue. A $35K month. And she did it without necessarily booking more events.
Sandra Jimenez of Unik Collective has spent the last five years mastering something most photo booth owners overlook entirely: how to make significantly more money from the clients you already have. Through intentional add-ons, deep client listening, and a refusal to compete on price, Sandra has built a business that works for her life — not the other way around.
In this interview, Sandra walks through the exact add-ons that have moved her revenue needle the most, the mindset shift that makes upselling feel natural instead of icky, and why paying close attention to your clients is the most underrated growth strategy in the photo booth industry.
What you'll learn in this episode:
• How the mini booth add-on was born from simply listening to parents at luxury kids' parties
• The albums pitch that almost always converts — and exactly how Sandra sells it
• How a $30 piece of paper and some creative thinking turned into a $250 upsell at a Taylor Swift birthday party
• Why a $5 Party City spiderweb decoration became a $150 add-on
• The mindset shift from selling a booth to selling an experience
• Why competing on price is a trap — and what to do instead
• How deep client relationships have kept Sandra booked by repeat clients year after year
• The powerful story of why keeping your client galleries matters more than you think
• Her 2026 goal: stepping back and hiring people outside of her family
Follow Sandra & Unik Collective: 📸 @unik.collective_
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