EJ Dizon, owner of A Snap Bay Area, did exactly that. Based in the Bay Area (San Francisco/Silicon Valley), EJ started his photo booth business in 2023 and has already crossed six figures — all as a side hustle. In this episode, EJ breaks down the exact pivot that changed everything: ditching the race-to-the-bottom pricing, niching down to luxury weddings and corporate events, and building a review system that took him from 48 Google reviews to 442 five-star reviews in under a year.